Hypnotic online dating
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“I should’ve made the million.” It might be some consolation: all these years later, Kremen’s stamp is still very much evident, in at least one major way. So, In 2007, Alex Mehr and Shayan Zadeh noticed that the younger generation’s conception of dating was more closely described by a social-networking site like Facebook than by a traditional dating site.
The online-dating industry conference, an annual three-day affair, hosts a diverse mix of the date-o-sphere’s rich and poor. In 2012, with a third of America’s 90 million singles dating online–not counting those who hook up through Facebook and other social-media sites–it’s easy to forget the recent bygone era, when “Internet dating” was considered a seamy, almost unspeakable underworld, where the web’s most troglodytic misfits sought weird companionship. So it was a rather perspective-enhancing move, on the part of conference organizers, to kick off Day One with a keynote address from a congenial, awkward, and unassuming man, the original weirdo, Gary Kremen.
You’ve got the big corporate players (Google; Bing; and IAC, owner of Match and Ok Cupid); the geek-outsiders-cum-major-industry-disrupters (Plenty of Fish, Grindr); the pious marriage specialists; the purveyors of deviance; the upstart wannabes and the unabashed snake-oil salesmen. Seventeen years ago, Kremen, now 48, secured the domain-name “Match.com” from the government (when such was still possible), opened a small office in San Francisco’s South Park neighborhood, bought a 0,000 server on credit from Sun Microsystems, and launched what would become the Internet’s first mass-market dating site, a subscription-based service that promised, as the young Kremen reportedly put it at the time, “to bring more love to the planet than Jesus Christ.” The exuberance was short-lived, however.
Being over-confident can no doubt be viewed as egotistical, but being under-confident can be just as big of a turn off.
Who wants to date a guy that is obviously unsure of himself or a woman too insecure to speak her mind?
We spotted Domonkos’ dreamlike work on Robot Mafia this week and selected several of our favorites for our gallery, below.